Cyber Monday

I thought it was fitting that I post a message about Cyber Monday, which is one of the busiest online shopping days of the year. People typically shop offline during the Thanksgiving holiday weekend, and once they get back to the office on the Monday after Thanksgiving, they start placing their online orders. Paid search marketing is a smart and cost effective way to reach a targeted audience. You will get people looking for your product at the time they are asking for it. Many retailers have special Cyber Monday promotions, which you can usually find when you come to their website. Even if you are not currently buying keywords, online search is a great way to see what the competition is up to. You can search for items that you want to rank for and see who the top results are on both the paid and the organic side. More importantly, pay attention to the landing page. Does it make you want to shop there? How can this information help you to compete more effectively? Think about this as you prepare your 2009 online marketing strategy.