eM8 Atlanta

On Wednesday I moderated the Search Marketing Panel at eM8, the eMarketing Association's conference in Atlanta.  Joining me on the panel were Lee Blankenship and Brian Ussery from Search Discovery, Lindsay Blankenship from Razorfish, and Jonathan Nelson from Primedia. The audience included e-marketing managers from around the country. My lead question to the panel was about how advertisers should treat search marketing in the current economy. The answer was that search becomes even more important in a slower economy. People become more price sensitive in a recession and shop around. Therefore, marketers must maintain relevancy and awareness through paid and organic results. Measuring the impact of search traffic is also important and requires strong analytics and reporting capabilities. Thanks to Kevin Lee for inviting me to moderate the panel.