Social Status Seminar

Yesterday morning I participated on a panel at the first Social Status Seminar presented by PR firm Trevelino Keller. I represented Search Discovery, and other panelists included The Content Factor, dNeero, Luckyfish, and Vitrue. The goal of the seminar was to educate the audience about the different forms of social media and to provide a roadmap on how to get started. Social media is not a one-time marketing gimmick, but rather an ongoing relationship with your customers. Therefore, if you choose to get involved, you need to make sure that you have a resource to manage it on an ongoing basis. From Search Discovery's perspective, we can help clients optimize their content for the search engines and drive traffic to the page via paid search. Clients can measure the impact of their social media presence through analytics tools, including Google Analytics, which is a free tool. It's free to start your own Facebook page, so it's worth a try. At the very least, you'll get some key learnings about your target audience.