CRE8 Conference

I will be speaking at the CRE8 Conference in Orlando, Florida next Wednesday, April 15th. The conference goal is to help attendees improve marketing and creative effectiveness. I will be speaking about SEO and SEM: Getting Found Online. Attendees include Adobe, Apple, Boeing, Disney, and Microsoft. It is taking place at the Disney Coronado Resort. My main thesis is that design and search are both essential, and without either component, the other will suffer. From a strategic standpoint, companies need to invest in a high quality design that supports their business model and use search marketing to drive traffic to their website. The concept is simple, but many companies learn this lesson the hard way. It is important to understand that high-end design and good search marketing can coexist, but there needs to be a plan at the outset. In addition, SEO is not a one-time event. It is an ongoing commitment to usability and content. I look forward to meeting everyone at the conference.